
The broadening waistlines of Americans are necessitating some changes in the real world.
Vanity sizing—also known as size inflation—refers to the practice of making clothes of a nominal size larger over the years. For example, a woman who used to wear a size 12 might now fit into a size 10 or even a size 8. This practice is used as a marketing tool to help customers feel better about themselves.
While vanity sizing might work in the fashion industry, the real world isn’t always ....more